2019/11/25 Back
Accompanied by the opening of the 2019 China-Italy Fashion Summit and the China Fashion Hangzhou Summit in Yishang Town, the keynote speech titled "New Silk Fashion in the Digital Economy Era" delivered on-site by Tu Hongyan, Chairwoman of the Fashion Industry Committee of the Zhejiang Merchants General Association and Chairwoman of Wensli Group, attracted great interest from many attending Italian fashion brand executives. Today, this group of Italian guests spontaneously formed a group to visit Wensli, hoping to explore the fashion secrets of Wensli silk.
They walked into Wanshilie's largest silk exhibition center in the Hangzhou area, touched the cutting-edge silk cultural and creative products and silk fashion products, and were pleasantly surprised by the cross-border zodiac commemorative edition set gift box with the national liquor Moutai, the double-sided silk scarves presented with leading technology, and innovative products such as small molecule silk protein beauty products, as traditional silk, boosted by technology and creativity, brings fashion closer to consumers.
The fashion concept of Wensili Silk is not only reflected in its products, but also in the dissemination of traditional culture. In the Wensili Silk Culture Museum, which is characterized by combining education with entertainment, the interactive digital performance hall, the traditional kessi weaving loom that can be experienced by hand, and the intangible cultural heritage silk weaving works that integrate modern art, etc., allowed the Italian guests to deeply experience a spiritual impact originating from China's classic silk culture.
"Great, Wensli's brand culture and product innovation model are worth learning from, and I hope there will be more interactions in the future between the Chinese and Italian fashion industries," said a CEO of a well-known Italian brand who visited the site. On-site, Tu Hongyan, the Group's Chairwoman, also exchanged ideas with them on fashion design, business models, and other aspects.
