let the world fall in love with Chinese silk
let the world fall in love with Chinese silk
Silk, symbolizing the 5000-year Chinese civilization, is the link and window of China to the world. With “Let the world fall in love with Chinese silk” as its mission, WENSLI has been devoted to revitalizing ancient Chinese silk, building Chinese silk brand, and bringing back the crown lost to Chinese silk.
achieve Chinese silk leading brand
achieve Chinese silk leading brand
Adhering to the vision of “Achieving Chinese silk leading brand”, WENSLI has been inheriting, excavating and carrying forward Chinese silk culture, and integrating global silk resources at a higher starting point and larger platform with market orientation; targeting at international advanced level, it has promoted group operation, intensive development and lean management, let silk truly develop “from culture to technology and from art to life”, and has become a golden name card of Chinese fashion industry.
Focus on pursuing perfection, innovate to embrace change
Focus on pursuing perfection, innovate to embrace change
Change is the requirement of time, while perfection is the pursuit of enterprise. For longer and healthier development, WENSLI people should always keep in mind the reverence for tradition, persistence for quality and devotion for society!
Focus on pursuing perfection: we are devoted to pursuing perfect product and service with “craftsmanship”, and realizing concentration and profession. By extreme product perfection, we are making each product an artwork of unique charm.
Innovate to embrace change: one will not be lagged behind time only by embracing change, while innovation is the endless development motivation for enterprise. Whatever for product, marketing, management, or technology, service and mechanism, we are rooting innovation in our every routine work.
WENSLI of “Opportune Time, Geographic Advantage, and Unity of the People”
WENSLI of “Opportune Time, Geographic Advantage, and Unity of the People”
WENSLI advocates the essential Chinese culture of “Opportune Time, Geographic Advantage, and Unity of the People”. “Opportune time” means that we should follow the social and economic development rules and be good at creating and grasping opportunity; “Geographic advantage” means relying on the regional competitiveness and actively realizing trans-boundary win-win; “Unity of the people” means cohesion by culture, and harmonious development of enterprise and society. With comprehensive “Opportune Time, Geographic Advantage, and Unity of the People”, one will be invincible!
focus on our profession and be considerate in our service
focus on our profession and be considerate in our service
The Group adheres to the service concept of “customer orientation”, and sticks to the integration of benefit and efficiency. With professional knowledge and considerate service, we are creating for customers with higher benefits and greater value.
Focus on our profession: stick to customer orientation, and try every efforts to perfect our technology and product, and advocate that professional things should be done by professional people.
Be considerate in our service: perfect our service process with high-standard requirements, and improve customer satisfaction with high-quality service, and let customer truly experience the brand value of WENSLI.
quality determines altitude, vision determines width and culture determines depth
quality determines altitude, vision determines width and culture determines depth
WENSLI Group sticks to the integration of “altitude, width and depth”, which contributes to the Chinese silk leading brand of soul, connotation and attitude.
“WENSLI” brand is the most concentrated refection of enterprise culture. The Group has comprehensively implemented the development strategy that “WENSLI” works as the main brand and multiple sub-brands develop simultaneously, realizing organic integration of enterprise brand and product brand. Enterprise culture is the solid connotation of brand construction. Sticking to combining enterprise brand promotion and product brand promotion, sticking to consistency of enterprise value and employee daily behavior, and sticking to the integration of enterprise operation and brand image have been the general principles followed by WENSLI for brand development.
Talent concept --- culture builds people, mechanism motivates people, cause unifies people and affection warms people
Talent concept --- culture builds people, mechanism motivates people, cause unifies people and affection warms people
WENSLI has created the atmosphere of “Work happily and live joyfully”, established open and fair talent selection mechanism, and actively created upright, united and harmonious work atmosphere, making efforts to root the warm “home” culture of WENSLI into the heart of every employee and cultivate self-motivated, accountable, ambitious and caring WENSLI people.
