2026/11/09 Back
On November 8, the 2026 Boundless Art and Fashion Week, themed "National Trend Without Borders, Cultural and Commercial Coexistence," was held in Hangzhou. Tu Hongyan, Chairman of Wensli Group, was invited to attend and, in the thematic dialogue "Beautiful Economy, Fashion Without Borders," shared Wensli's practices and reflections on Hangzhou's fashion industry ecosystem, cross-industry collaboration, and brand innovation.
Culture gives brands depth, and fashion activates industry value. As a long-established silk enterprise in Hangzhou, Tu Hongyan has deep feelings for the city: "I feel a special sense of happiness doing silk branding in Hangzhou." She summed up Hangzhou's industrial advantages in three keywords: culture has its roots, fashion has its inspiration, and innovation has fertile ground.
Hangzhou's rich silk culture and the life aesthetics nurtured by West Lake provide a unique Eastern foundation for brands, while its vibrant designer community and mature fashion consumption ecosystem create the conditions for integrating traditional silk into contemporary life. From Eastern patterns to modern design, and from traditional craftsmanship to everyday wear, Wensli continually drives the fusion of cultural elements with contemporary aesthetics, making silk more than just a classic material—it has become a fashion medium through which young people express their individuality and convey their aesthetic tastes. Hangzhou's e-commerce and digital technology ecosystem have further accelerated the connection between creativity and consumer demand.
From fashion wear to diverse consumption, the value boundaries of silk are constantly expanding. In Wensli's industrial practice, cross-industry expansion is not simply about extending product categories, but about centering on consumer needs and exploring the application value of silk in different life scenarios. A silk scarf can be a fashion accessory or a gift carrying cultural sentiment; silk protein skincare extends silk's application from wearables to skin care, while the development of active ingredients from silkworm pupae further explores new avenues in life and health. Leveraging silk's advantages in materials, culture, and design, WENSLI is continuously broadening the boundaries of industrial innovation.
At the same time, cross-industry integration requires the support of professional capabilities. Tu Hongyan stated, "Brands can cross boundaries, but professional capabilities must be rebuilt." Different industries have their own professional thresholds in R&D, efficacy verification, channel development, and team management. Enterprises must not only build on their own core strengths but also respect industry rules and form complementary advantages with professional partners. Only by transforming resource advantages into product advantages and ultimately creating value that consumers recognize and are willing to purchase consistently can cross-industry collaboration truly be realized.
Speaking about the future of Hangzhou's fashion industry, Tu Hongyan also looks forward to further promoting the deep integration of silk culture, fashion design, and technological innovation, enabling upstream and downstream players across the industrial chain to collaborate and co-create, rooting themselves in historical classics while building more fashion brands that consumers love and that are internationally competitive.
